On Monday, March 2, a tasting event of Premium Shochu was held at the cocktail restaurant 「Dersou」 in the 12th ward of Paris, France.
Inviting young bartenders and cavists (curve managers) who are active in Paris to showcase Premium Shochu for the first time in Europe.
Mr. Thierry Daniel of “LIQUID LIQUID”, who handles brand consulting, marketing, promotion, event sponsorship, etc. in Paris, carefully and dramatically introduces the Premium Shochu concept and product lineup to guests.
Participants were very interested and enthusiastic, and asked questions, and it was a great tasting event.
The first step towards a European strategy that will begin.
A small step, but steadily moving forward.